Starting a business – basic knowledge for a successful start

Successful self-employment - The most important bases

It's a fact: expertise alone is no longer adequate for winning customers. The winning combination is professional competence plus emotion. Customers want security and to be inspired. By your working, but above all by you as a person. This is completely independent of whether you work in your own practice or on a mobile basis. In mobile podiatry and foot care in particular, personal behaviour far outweighs professional qualifications. It is only logical that immobile customers, whether in nursing homes or at home, require special attention. Thanks to your empathetic manner and individually tailored treatment, you can quickly earn long-term customer loyalty "points".

Personal skills

Successful start-ups proceed with your own personality:

  • take responsibility
  • Getting through financial difficulties
  • Be disciplined for long working days
  • Dealing with difficult customers
  • Enterprising skills can be developed, but a robust foundation is crucial.

All the essentials at a glance

The right training

Podiatrists complete two years of training and are qualified to provide medical foot care, especially for high-risk patients. Foot care professionals with short training courses provide beauty treatments. Mobile podiatry is a robust business area for both groups.


Company name and legal form

Freelance podiatrists use their surname as their company name, while small businesses must give their first name and surname. An accurate legal notice is specified by law to avoid warnings.

Business idea and planning

A viable business idea requires a market and competition analysis, along with a clear differentiation from the competition. A practical presentation is especially important when it comes to bank financing.


Target group and location

The catchment area for mobile podiatry is usually 20–30 km. At least 8,000–10,000 inhabitants in the surrounding area are necessary for a viable business. Quality and trust are more crucial than the most affordable price.

Checklist for your personal business idea

Check to what extent you are suited to podiatry or mobile podiatry and which requirements you meet.

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