Sustainability and Responsibility
What is close to our hearts
As a company operating in the marketplace, we assume the responsibility for our employees and the resources we use every day. Not letting this responsibility get lost in day-to-day business is a matter close to our hearts and one that we are happy to focus on. At RUCK, we believe in the compatibility of people, nature and economic performance. Step by step, we are taking the path to greater sustainability and putting emphasis on the importance of working together, which for us includes not shying away from socio-political issues - but rather acting in a fair manner.
Creating a sense of community
At RUCK, people’s stories come together - each person brings their own personal situation to work and it is because of this that we listen to individual concerns and recognise work-life balance as a key issue. We support and encourage this social change towards more flexibility at work. After all, we have a responsibility to ensure that our employees have freedom for what moves them personally: family, friends, hobbies and their own health - this means compatibility for all. Many people also take care of relatives. At RUCK, we talk about the challenges and needs of private care - because only together can solutions be found that are suitable for everyday life - this gives every person the chance to develop, feel good and flourish.
Achievement through genuine motivation
Creating and maintaining jobs enables economic prosperity, employs people and is a basic pillar of our existence in the society. We want to attract and retain skilled workers for our company in the long term - by being a great employer and offering meaningful reasons to work at RUCK instead and to continuing personal growth year after year. To achieve this, we implement healthy incentives to perform. We can only expect this if we do everything we can instead to motivate our employees. People who enjoy their work simply work better - and a company with good and even better employees has an enterprising resilience that maintains the prosperity of us all. In the end, a win-win situation for everyone!
Economic responsibility means striking the right balance - between social responsibility economic performance.
Ecological responsibility requires careful interaction with our planet - because we only have one. That is why we focus on sustainability.
Reducing environmental impact
Preserving and protecting our environment is a key pillar of our corporate philosophy. That is why we address many issues with sustainable solutions: A solar energy generation system on our roof constantly converts energy from the sun into electricity. We heat our buildings with eco-friendly heat pumps and send parcels within Germany exclusively with “GOGREEN” from DHL. We only use FSC-certified crumple paper as the packing material in our parcels, and we also use environmentally friendly materials for our product packaging. All our promotional and marketing materials are printed on sustainable forestry certified paper. Local and regional partners are given preference in consultations to avoid uneccessary pollution during transport. The crowning glory of the company’s efforts to reduce impact on the environment is our NATRUE-certified foot care brand peclavus, which proves that natural formulations are not only sustainable, but also really effective.
